Alex Cuba’s sugarcane-sweet melodies, pop-soul hooks, and powerful guitar riffs relinquish a conventional stereotype that exemplifies much of the Latin music landscape. His records have earned him Latin Grammy and Juno awards, four Grammy Award nominations, and he took home the 2022 Grammy Award for Best Latin Pop Album.
His musical evolution for years was all about searching for the simplicity and soul in Cuban music – taking apart the complex arrangements, mixing it with North American influences, adopting the melodic simplicity of pop music, and looking to Cuban folk traditions for inspiration.
