Alex Cuba’s sugarcane-sweet melodies, pop-soul hooks, and powerful guitar riffs relinquish a conventional stereotype that exemplifies much of the Latin music landscape. His records have earned him Latin Grammy and Juno awards, as well as Grammy Award nominations. His musical evolution for years was all about searching for the simplicity and soul in Cuban music – taking apart the complex arrangements, mixing it with North American influences, adopting the melodic simplicity of pop music, and looking to Cuban folk traditions for inspiration.
